To implement " Several Opinions by State Council on Promoting Development of Civil Aviation", to carry out "Essential Air Service" through M&A and reorganization, integrating public aviation of passenger airlines and airfreight business and supporting business of integrated service, to serve consumers on supply side, to  to integrate aviation superior resources at home and abroad and set up a new commercial model of innovative public aviation transportation service through a combination of aviation and other related industries, capital operation, public aviation of passenger airlines and air cargo, food of airport, ground handling service and ”aviation plus” so that our company is capable to design joyful trip service product for the people and builds a model based upon core competitiveness of Partner Membership Joint-stock System for customer,  undertaking social responsibilities and creating maximum benefits for customers, staff and shareholders.